In web analytics, the bounce rate is the number of people that arrive on a web page and immediately leave. For search engines, bounce rate is an indicator of the quality of content—if visitors immediately return to look at more search results then the web page didn’t help them.
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Websites With a Bounce Rate of 70 Percent or Higher Should Not Be Doing SEO
A web property that has a high bounce rate (70% or higher) will not be successful in search engine optimization because Google will down rank content. Instead, they should focus on improving the value proposition, quality, and understanding users better.