Notes From the Field

  • Work Avoidance

    With so much emphasis on productivity these days, an underappreciated problem is work avoidance—not doing what you should be doing because you are doing something else.

  • Money Is a Social Construct

    We tend to think of money as something tangible and, once you have it, it can be used interchangeably anywhere it’s used for procuring goods and services.

  • Schlep Blindness Is a Moat

    Founders that are willing to take on problem areas that are unappealing because it seems like a lot of work is a moat.

  • Proof of Worth

    When joining a new team, a common piece of advice is to “gain credibility” by doing undesirable tasks others don’t want to do.