For new knowledge to be created, there needs to be an error correcting mechanism. This makes it the most important knowledge for progress and innovation.
Traditions of criticism provide the environment needed to find the knowledge to detect and eliminate errors. Without it justificationism stifles new ideas and no progress can be made.
- From The Beginning of Infinity
- Outdated scientific studies can perpetuate for years despite the scientific community’s tradition of criticism
- If learning is surprise plus memory, maybe the key is learning to be surprised
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There’s a tendency for new people joining a company to immediately draw from their past and implement the things they’ve seen succeed but there is danger in treating experience as a playbook. It can be introduce prematurely and become too much process at the wrong time. It might not match the context of the new environment and cause more problems.
People feel they understand things better than they actually do. This leads to biases and poor decision-making because of overconfidence in their knowledge.
Growth marketing is simple to get started. Sell the product directly to 10 paying customers. Review the sales process with those customers and identify an ideal customer profile and their “aha” moment—preferring customers with low friction and grow organically. Experiment with automated ways to acquire the next 100 customers from that profile. Once you’ve built a playbook that works repeatedly, move on to the next cohort.
When things are going poorly, a natural response is for managers to get closer to the details. This can come across as micro management to others and they can be defensive about it. There is an important difference between micro management and leadership.
Real world systems for operating a complicated process don’t start out perfectly designed complete systems. New information reveals itself only after you’ve done it a few times. Failure modes you weren’t aware of become apparent only after the system breaks.