Business Writing Should Always Answer a Key Question

An easy way to spot bad business writing is to check if it poses and answers a key question. Even a highly detailed document that goes to great lengths to explore a subject is not useful if it leaves it up to the reader to figure out what to do about it.

I can imagine there is hesitation in putting oneself out there by answering the question. There’s the possibility of being wrong and that can feel risky. However, a huge part of effective business writing is answering the question which was important to write about in the first place.

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