Business Writing Should Always Answer a Key Question

An easy way to spot bad business writing is to check if it poses and answers a key question. Even a highly detailed document that goes to great lengths to explore a subject is not useful if it leaves it up to the reader to figure out what to do about it.

I can imagine there is hesitation in putting oneself out there by answering the question. There’s the possibility of being wrong and that can feel risky. However, a huge part of effective business writing is answering the question which was important to write about in the first place.

See also:

  • How to Work Asynchronously

    One of the greatest advantages that remote-first companies have is that work happens asynchronously. I lead to a culture of writing things down. It allows teams to be flexible between working styles and time-zones (up to a point). It creates a more equitable environment regardless of physical location.

  • Why All My Business Writing Is in Latex

    In my day-to-day business dealings, people are surprised when they receive LaTeX-generated documents for business proposals, memos, etc. from me.