Writing a Message Should Be Brief and Contain a Single Idea

Effective writing that gets a response is written for busy people. The message should be constrained to a single idea. The message should be brief, reducing as many words as possible.

The longer a message is the more time people think the task will take. In the Book “Writing For Busy Readers”, the authors tested a request for a survey. Resonse rate doubled when the number of words was cut down from 127 to 49. In another example, donations increased 16% when deleting every other paragraph in a fundraising email.

Read In favour of simple writing.

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