Consistency Is Potency

The more consistent something is, the more potent it becomes. It might sound boring to say the same things over and over again, but it leads to better results. Said another way, it’s difficult to get anything of value by being inconsistent.

Some examples:

  • Branding and marketing messages are about saying the same thing thousands of times so they are imprinted on you (also, it’s not like you hear a different jingle every time!)
  • Good UX is following patterns consistently so users don’t need to think about how they should interact
  • Habits that you do every day add up to bigger results
  • Growing or investing consistently leads to compounding over time