The more consistent something is, the more potent it becomes. It might sound boring to say the same things over and over again, but it leads to better results. Said another way, it’s difficult to get anything of value by being inconsistent.
- Branding and marketing messages are about saying the same thing thousands of times so they are imprinted on you (also, it’s not like you hear a different jingle every time!)
- Good UX is following patterns consistently so users don’t need to think about how they should interact
- Habits that you do every day add up to bigger results
- Growing or investing consistently leads to compounding over time
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As software grows, patterns and practices naturally evolve. Inevitably, someone comes to the conclusion that a change should happen and code should be migrated to the new thing.