Building a business of any size takes substantial effort and is stressful. Just because a business is smaller doesn’t mean there is less work to do and less issues to deal with. If you are going to start a company, might as well strive for it to be a large one.
See also:
- Naval Ravikant mentions this in an interview on his ‘how to get rich’ tweetstorm
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People often ask me in interviews where I see our company going in the coming years (which is more of a meta question asking about the exit strategy). I always say the same thing: the plan is to build a large durable business because if you do that, every option is available to you.