When a process requires human judgement for an unknown number of possible decisions, automation is not possible.
Judgement is also inversely proportional to the outsource-ability of work.
Many startups have fallen into this tar pit by mistakenly believing they can replace high judgment work with automated systems or low-cost outsourced labor. It leads to lower quality and lower margins that might not be possible to escape from.
See also:
- Might this change as AI models improve?
- How to build an intuition of what AI can do
- Creative fields involve a lot of judgment and the “taste gap” which separates good quality from bad quality