MAP Customer Value Framework

MAP (metrics, activities, people) is a framework for thinking about SaaS value and pricing. At least one element should anchor a product’s pricing.

An example of a metrics approach to pricing would be Slack—free up to 10,000 messages. This aligns nicely with the core value that Slack provides, communication.

See also:

• Willingness to pay should be at the core of product design
• Monetizing Innovation

Links to this note

• Versioning Provides a Way to Sell Information Without Cannibalizing High Margins

  Versioning is a pricing strategy for information products where you create different versions of the product for different users. The version the users pick reveals the value they place on the information and what they are willing to pay for it—without alienating users by charging different prices. This is especially important for digital information products that can drive prices and margins down due to competition.