Measure Progress Rather Than Outcomes

When you are feeling overwhelmed by something you are working on, measure the progress you are making rather than the final outcome. This helps to break down the larger work into actions you can do and control rather than fixating on the size of the endeavor. For example, rather than focus on having the perfect startup idea measure your progress by the number of things you learned, users you interviewed, and notes you’ve written.

  • Cutting Your Losses

    It becomes exponentially more difficult to make up for losses as they increase. A loss of 90% would need a gain of 900% to recover from it. Cutting your losses is important so that you don’t fall into the trap of an exponentially larger hole.