Mentioning AI Decreases Purchase Intent

A recent study measuring the effect of including the term “artificial intelligence” in the description of products and services decreases overall purchase intent. This is more pronounced in high-risk products (like financial products) than in low-risk products (like a vacuum cleaner).

Read Adverse impacts of revealing the presence of “Artificial Intelligence (AI)” technology in product and service descriptions on purchase intentions: the mediating role of emotional trust and the moderating role of perceived risk.

See also:

• Trust is an important factor of economic prosperity and if AI is going to increase prosperity, there needs to be higher trust in the results
• Since businesses are more trusted than government, if businesses can’t figure out the trust problem first, it’s unlikely we will see it used openly by governments
• Legal AI models hallucinate in 16% or more of queries