Mentioning AI Decreases Purchase Intent

A recent study measuring the effect of including the term “artificial intelligence” in the description of products and services decreases overall purchase intent. This is more pronounced in high-risk products (like financial products) than in low-risk products (like a vacuum cleaner).

Read Adverse impacts of revealing the presence of “Artificial Intelligence (AI)” technology in product and service descriptions on purchase intentions: the mediating role of emotional trust and the moderating role of perceived risk.

See also:

• Trust is an important factor of economic prosperity and if AI is going to increase prosperity, there needs to be higher trust in the results
• Since businesses are more trusted than government, if businesses can’t figure out the trust problem first, it’s unlikely we will see it used openly by governments
• Legal AI models hallucinate in 16% or more of queries

Links to this note

• What Does it Mean to Be AI Native?

  With the capabilities of large language models getting more useful for real work, the pressure is on to incorporate them everywhere. I’m seeing an increase in loud voices proclaiming people and businesses must become “AI Native” if they are to survive.