Mission Beats Culture

Having a meaningful mission that draw people in and compels them to do their best work together is more powerful than good culture alone. A company might have a distinctive culture of how they work together and other behaviors but if it’s in service of something trivial, there is a natural ceiling to how connected someone will be.

(Not an original thought, but I’m not sure where I heard this first to give credit).

See also:

• The most effective people care a lot and being obsessed with what you are building is a competitive advantage