No Zero Days

Make a little progress on your most important goals every day, even if it’s something small. Any time you let things slip, it’s easier to slip again and eventually it becomes a habit. The rule of no zero days prevents that and provides evidence of your changing identity every day.

See also:

  • This reddit thread where the phrase ‘no zero days’ originated
  • Atomic Habits talks about ‘showing up’ as an important factor for initially forming a positive habit and how actions reinforce one’s identity.
  • A Third of Sales Comes from Doing Nothing at All

    Good salespeople know that a third of sales they make are from doing nothing at all. Talking to enough people means they will buy like the people who sell hats in Times Square who merely ask if you want to buy one.