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Get Started With Growth Marketing
Growth marketing is simple to get started. Sell the product directly to 10 paying customers. Review the sales process with those customers and identify an ideal customer profile and their “aha” moment—preferring customers with low friction and grow organically. Experiment with automated ways to acquire the next 100 customers from that profile. Once you’ve built a playbook that works repeatedly, move on to the next cohort.
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Passion for One’s Tools Is Part of What Makes Product-Led Growth Successful
Driving word of mouth needed for product-led growth comes from a passion for one’s tools. This can be hard to attain for categories of products that aren’t all that interesting. Someone might brag about how one email client is better than another, but what about an ERP?
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Enterprise Businesses Expect a Consultative Sales Experience
When selling B2B software, self-serve and product-led growth is appealing business model (no sales people, account managers, etc.). However, it’s much more common that you would still need a sales team and account managers for enterprise customers. They expect to be able to talk to someone about their challenges and guide them through implementation.