Products Are Promises

A products is not just collection of features, but a promise to solve a problem or enhance the customer’s life in some material way. Faithfully delivering on a promise makes for a great product. Failing to deliver on a promise makes for a flimsy product.

A good product can be made bad by promising the wrong thing. Packaging and pricing can lead to failing to live up to customer expectations customer in the same way that poor functionality can lead to broken promises.

I like to keep this in mind because it avoids overcomplicating product development. Don’t make a promise you can’t keep and don’t break your promises!

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