It’s surprising how much selling happens by sending follow-up emails. We all lead busy lives (for better or worse) and a well-timed nudge can result in a sale. I would estimate that this single behavior generates billions of dollars of revenue per year.
- A third of sales comes from doing nothing at all but some persistence is still required.
- One of the problems with founder-led sales is that founders juggling many things might drop this simple behavior and miss out on some sales