Prospective customers will want to review an order form and master software agreement. Their lawyers will want to propose changes. This causes a few issues: it increases the cost of the deal because now you need to pay lawyers to resolve the feedback and it makes it difficult to understand contractual obligations if every customer is slightly different.
To reduce this complication, set a contract value minimum before you will make revisions to your agreement. If someone asks about it you can tell them the rule that you’ve set for sales. If they push back, you can give a clear reason why—the expense of making revisions and maintaining your obligations.
- Founder led sales helps identify product problems, but also sales problems where you’re spending a lot in legal fees on every deal regardless of size