New-practitioners adopting the practice of meditation and mindfulness has a tendency to coincide with a change of identity. Outward signs like wearing buddhist bracelets or behaving differently or even discussing the positive experiences they have had with others is an attempt to raise one’s status (i.e. I’m superior to you because I’ve found spirituality). It’s counter to the practice because it contributes to reinforcing the self and can be harmful to making progress. This was the impetus from removing ‘streaks’ from the Waking Up app (see signaling as a service).
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People who recently uncover an idea tend to be the most zealous in promoting and defending it because it becomes part of their identity and identity is a powerful motivation for behaviors.