Understanding SEO

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• Websites With a Bounce Rate of 70 Percent or Higher Should Not Be Doing SEO

  A web property that has a high bounce rate (70% or higher) will not be successful in search engine optimization because Google will down rank content. Instead, they should focus on improving the value proposition, quality, and understanding users better.

• Thin Content Does Not Get Indexed by Google

  Part of Google’s algorithm for indexing content is determining whether a page is useful. One heuristic for not indexing content or un-indexing it if it has already been indexed is whether or not the page is ‘thin content’. Pages that are thin have few words on the page or might be considered duplicate.