A Minimum Remarkable Product Is Obviously Better

People often get hung up on the ‘viable’ part of a minimum viable product (MVP) and tend to think of it as something that can be crappy. Framing how you are building the first revision of a product idea as a minimum remarkable product (MRP?) makes clear that it has to be obviously better than what’s currently out there or it will not get anyone’s attention.

This framing is less of a functional definition (minimum viable evokes ‘it kinda sorta works’) and more of a user centered definition (minimum remarkable evokes ‘what would get our users attention?').

(I couldn’t find a source, but it comes from Amazon or Jeff Bezos).

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