Rather than spend months building an MVP, which might not work, you can test a startup idea incrementally. Minimum viable testing is when you create a real-life test of the riskiest assumptions you are making about an idea. If it fails a test, you can disqualify an idea or iterate on it. It can be done faster than building an MVP and give more confidence that your idea will work so you can skip the MVP and move directly to company building.
How it works:
- Identify your value proposition
- Find the atomic unit of the idea (e.g. “a search”)
- List the riskiest assumptions that if they don’t turn out to be true would invalidate it
- Design a test to determine if the assumption is correct.
Read The Minimum Viable Testing Process for Evaluating Startup Ideas by Gagan Biyani.