Businesses Are More Trusted Than Government

According to the Edelman Trust Barometer, people trust businesses more than they trust government, media, and NGOs. In the US, there is a 13 point gap between businesses and government.

See also:

  • Mentioning AI Decreases Purchase Intent

    A recent study measuring the effect of including the term “artificial intelligence” in the description of products and services decreases overall purchase intent. This is more pronounced in high-risk products (like financial products) than in low-risk products (like a vacuum cleaner).

  • Products Are Promises

    A products is not just collection of features, but a promise to solve a problem or enhance the customer’s life in some material way. Faithfully delivering on a promise makes for a great product. Failing to deliver on a promise makes for a flimsy product.