Reverse Chronological Content Took Over the Web

The majority of websites of the ‘old web’ (1990’s) were hand crafted, highly customized places where creators acted more as librarians—carefully maintaining a table of contents and some evergreen content. This all changed with the introduction of Moveable Type, a CMS that took the labor out of publishing content and democratized a minimal, organized, aesthetic.

As a result of Moveable Type, reverse chronological content (blogging) became the majority of the web. This stemmed from the constraints of the software (only one way to sort content), but the effect was profound. A table of contents was replaced with a feed of content. It was far easier to publish new content so that’s what people did.

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