Since I started publishing my Zettelkasten notes, I’ve noticed a large change in overall search engine traffic. My personal site and notes have doubled in impressions and clicks. Notably I receive more impressions from search engine visitors than I do from tweets from my Twitter account.
I’ve noticed some compounding effects that lead me to believe these effects will continue. As more notes are published along a wider range of topics (I’m naturally curious!), notes rank for more keywords (a very long tail), which increases impressions and clicks which further improves ranking and page authority. Even better, this content is evergreen once it’s indexed by search engines and increases in value over time. This is the exact opposite of tweets—most impressions happen in the first few hours and is unlikely to be found again because they are primarily consumed in a stream.
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I’ve now written 500 notes and roughly 84,000 words since May 25, 2020 in my Zettelkasten. Here are a few thoughts and observations.
Part of Google’s algorithm for indexing content is determining whether a page is useful. One heuristic for not indexing content or un-indexing it if it has already been indexed is whether or not the page is ‘thin content’. Pages that are thin have few words on the page or might be considered duplicate.
Stock and flow is an economics concept referring to static value (stock) and transactions over a period of time (flow). This is a useful metaphor for producing content on the internet.