How to Write a Sales Narrative

A sales narrative is a cohesive story that explains why customers need your product.

What makes up a problem-solution-specifics narrative?

  • Identify the problem, who has it, and what it costs
  • What’s changed in the world to make this solveable in a new way and what that means for the problem
  • How the new solution works to solve the problem
  • Proof that validates your solution

From Founding Sales.

See also: