Make Contact With Reality

One of the keys to building great products is to regularly make contact with reality. Ideas rarely survive first contact with users—what we think is good might be completely useless to an actual potential customer. Regular contact with reality insulates you from the illusion of explanatory depth.

Founders tend to get so far ahead of themselves in company building that a popular piece of advice from Paul Graham is to build an initial product a small group of users love.

Product people get this wrong too. It’s easy to think we understand something we don’t and roadmaps/timelines don’t bake in time to be wrong.

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