What is product/market fit?
Pull not push
A common definition of product/market fit is that the business feels “pull” from customers as demand increases, sales are quicker, and adoption is faster. That’s opposed to push, where the business is struggling for sales and has to convince each new customer to use their product. Growth is consistent and linear month over month but at a higher rate.
If customers actually need you product for a sustainable period of time, churn rate will be low (less than 3%, see churn benchmarks for B2B companies). If your goal is to build a large durable business, there’s no world in which you have product/market fit with low retention.
Is that it? People don’t expect much from simple ideas.
- Product/Market Fit: Experience & Data
- The number one job of a startup CEO is finding product market fit
- Product work is a pursuit of facts about the user, market, and their problems
Links to this note
Of all the roles and responsibilities an early stage startup CEO has, the most important is finding product market fit. A good heuristic to use is to continually ask, “Is what I’m doing getting us closer to product market fit.” If not, it’s a sign that the thing you are doing is not the most important thing to be spending time on.