People Don't Expect Much From Simple Ideas

People tend to think impressive results must come from impressively complicated means and effort. We underestimate the power of simple ideas and overestimate complications.

From How to Take Smart Notes (literature notes).

See also:

• Elegance is a heuristic guide to truth
• Wealth-creation mechanisms are simple
• Clarity is one number
• When things are intensely themselves
• Compounding is simple but unintuitive
• Building high quality things comes from using the product