There is a long list of reasons a startup might fail, but running out of money is high among them. A common piece of advice for early startups is to make rapid progress towards “default alive” as in, running the business on revenue rather than relying on outside investment.
Startup Growth Calculator by Trevor Blackwell.
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What is product/market fit?
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How to Think About Go-to-Market
GTM decomposes into the entire business—it all must work in concert to be effective.