How to Think About Go-to-Market

GTM decomposes into the entire business—it all must work in concert to be effective.

  • Value proposition is clear and people want this (messaging, pricing, marketing)
  • Product delivers on promises (solves target users, low churn)
  • Find renewable sources of customers

The overall objective is to increase growth rate. In order to do that, there needs to be a quick feedback loop to figure out what works. When you find something that works, double down. That means there are two modes—experimentation and doubling down.

(This note is a work in progress)