Today there is an abundance of everything. Shows to watch. Content to read. Products to buy. Pictures to like.
People don’t want more of everything they want better everything. This is where you can find a reliable way to bring value to people in a world of abundance.
See also:
- Search engines grind increasingly fine
- Even from the same company, permission to build new products is earned because people don’t necessarily want more from you when the main thing isn’t good enough
- Build a friend catcher to cut through the noise
- AI puts a higher premium on unique knowledge and will eventually increase the demand for better
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AI Puts a Higher Premium on Unique Knowledge
AI augmented tools for creative processes like writing (ChatGPT) and drawing (StableDiffusion, DALL-E-2) establish a new baseline for content. This is a step change for many industries where the value will get competed away (e.g. everyone can compete in editorial SEO). That means that there will be an even higher premium for unique knowledge that is, by definition, not replicable by advancements in general AI tools.