The term “creator economy” and the lexicon around it has broad appeal—who doesn’t want to be a “creator” or a “builder”? Being “indie” is associated with being cool and (slightly) counter-culture.
It’s also aspirational. For many, I suspect the creator economy is more of a “part-time creator economy” or “dream job economy”. After all, it is one of the more difficult wealth-creation mechanisms out there.
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