The percentage of employees working for enterprise companies (500+ employees) has increased as a percentage of the workforce compared to SMBs. From 2007 to 2017, the percentage of the workforce employed by enterprises increased 1.9%.
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PEO Has a Market Size of $56 Billion in the US
The overall opportunity for PEOs is $56B (source: JP Morgan) which represents 21.5 million SMBs with 10-99 employees. However, in the US, workers are increasingly working for larger enterprise companies and those enterprises have the resources for in-house employment.
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Institutions end up perpetuating the problems they aim to resolve, either intentionally or unintentionally. For example, TurboTax addresses the issue that taxes are too complicated for individuals to handle independently and then lobbies Congress to hinder efforts to simplify tax preparation for individuals.