A mission should be boiled down to a single aspirational statement that encompasses what the team actually does that’s valuable (not necessarily what leadership says they do), metrics describe the observable effects as the team succeeds in the mission.
The test for a useful mission is to be able to frame it as a question that can be asked frequently that leads to useful conversations about what the team should be doing. ‘Are we doing everything we can in the next day, week, month, year that furthers the mission of $MISSION’?
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Anyone can follow instructions—performing a well-understood task step-by-step until it is completed. However, most challenges a startup faces are not well-understood.