Design Is How It Works

Steve Jobs was quoted as saying “Design is how it works.” Design is not a step in the process to make it look nice after it’s already been built, but an imbuing process that happens as a matter of course. In that way design is substantial and not a gimmick or afterthought.

According to Creative Selection, this was a mantra repeated often during the building of the iPhone. In order for the whole product to be really great, how it worked and every little decision needed to be thoughtfully designed.

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