Before COVID-19, the majority of B2B selling happened in-person and over email and phone calls (61%). After, only 29% of selling is being done that way and sales over video calls increased from 38% to 53%. Also, 70% of B2B buyers say they are willing to make purchases above $50,000 entirely remotely (27% would be willing to make purchases above $500k).
From Gongification of SaaS by Sacra.
See also:
- Being able to make remote work universal includes being able to buy and sell
- Zoom fatigue is still a thing but that doesn’t seem to inhibit sales
- At the same time, startup sales win rates decreased