Like software bugs, strategy bugs are a failure of understanding of how the real world and what you created. Also similarly, they have varying degrees of severity—some which should be solved right away and some which can slowly accumulate without significant harm.
Company and product strategy doesn’t tend to have the same rigor as more concrete practices (like software development), but one could imagine a ‘strategy bug’ tracker or a ‘bug bash’ where you try to rapidly course correct or gather evidence about an issue.
- 7 Powers lists macro company strategies that could be used to evaluate progress or file ‘bugs’.
- Metacognition and epistemology are a potential corollary for being more rigorous about strategy and spotting bugs (how do we know what we know and does that match reality).
- Gödel Incompleteness For Startups states we are probably wrong about because formal systems (acquiring knowledge about the market) can not also be complete systems