If You Sell to Startups, Your Business Needs to Grow With Them

If you sell to startups you should expect churn (they go out of business) and if you happen to catch the next big startup, you’re business model needs to be uncapped to grow along with it. For example, Stripe worked with Shopify when they were a small nascent startup, Checkr worked with Uber, and so on. They were able to grow their business because they grew with the volume of transactions.

From a conversation with Jonathan Ehrlich, Partner at Foundation Capital.