There are four kinds of product ideation that can be thought of along two axis, organic vs inorganic and bottom-up vs top-down.
bottom-up | top-down | |
---|---|---|
inorganic | idea extraction | idea safaris |
organic | scratch your own itch | live in the future, build what’s missing |
Idea extraction: observing and talking to other people to find problems.
Scratch your own itch: finding problems you personally have.
Idea safaris: starting with an industry, observe what happens at popular watering holes and look for patterns.
Live in the future: become the kind of person that has more interesting product ideas, get to the edge of a field that is going to be a big wave. Look for smart people and hard problems (they tend to be clustered) and join in.
Read the essay The Grand Unified Theory of Product Ideation.