• Schoening's Axe

    On the ascent to K2 in 1953, Pete Schoening saved the lives of five members of the expedition by stopping the fall using his ice axe to wedge against a bolder along the mountain.

  • Ads Work via Cultural Imprinting

    Ads don’t work by creating a Pavlovian response through association (emotional inception), they work through changing the cultural landscape around us (cultural imprinting).

  • Documentation Is Automation

    Completing a tasks, documenting the problem and what you did to solve it serves as a kind of automation for the future.

  • Olbers' Paradox

    If the universe is infinite and there are an infinite number of stars then every point in the sky should be a star.

  • Baumol Effect

    Salaries rise in response to other salaries rising in jobs that experience productivity gains.

  • Pareto Optimal

    Occurs when one party’s position can not be improved without loss to the other party.

  • Conceptual Integrity

    As mentioned in The Mythical Man Month, good system design (user friendly) requires a small (ideally singular) team of architects, separated from implementation, that decide what goes into the system and what stays out.