An essay that relates Gรถdel’s incompleteness theorem (along with the Halting Problem) to startup disruptionโarguing that all successful startups discover one or more G-statements and extract value by building a formal system around it.
The author argues that due to Cantor’s theorem (inifinity of continuum), companies and markets can be disrupted because there exists an infinite number of G-statements.
Finally, startups should seek unproven, yet true statements that have large potential. Startups that fail either 1) found a false g-statement 2) discovered a small g-statement 3) or failed to execute on extracting value.