• PPO Plans Are the Most Common Healthcare Plan

    91% of companies offer 1-2 PPO medical plans to their employees and the majority contribute over 85% of the premium. PPOs are also the mostly likely to be covered 100% by the companyβ€”even for small companies with less than 50 employees, 40% contribute 100% for single coverage.

    Companies also, on average, cover dependents in those PPO plans. 38% of small companies with 1-50 employees provided 65-80% contribution towards dependents.


  • A Sales Pitch Is the Opposite of a VC Pitch

    When you are doing sales, the pitch needs to focus on the customer and helping them solve their problems. This the exact opposite of VC pitches which focus almost entirely on you (especially early on where investment decisions are focused on the team). Therefore it’s important to drop the VC approach when selling to real customers.


  • Qualified Small Business Stock Can Be Sold With No Taxes

    Qualified Small Business Stock (QSBS) has special tax rules which can result in no taxes when sold. To qualify, a business needs to be an active C Corporation, less than $50MM in assets, not in an excluded category, acquired directly (not second-hand), and the stock must be held for 5 years or more and have documentation of the stock. The excluded (not taxed) gain is limited up to $10MM or 10 times the adjusted basis of the investment (after that it gets the normal capital gains treatment).

    What about vesting schedules? Wouldn’t that make for the holding period starting on each vest?

    According to this blog post, filing an 83(b) election would start the 5 year holding period at the time of grant rather than the time of vesting.


  • Prospera Is a Libertarian Corporate Charter City in Honduras

    PrΓ³spera is a charter city run by the Honduras PrΓ³spera Inc (HPI) in conjuction with the Honduras government ZEDE laws which enable setting up economic zones (i.e. charter cities) governed by a non-Honduran entity (like a corporation). The group established the first zone in Roatan in an area of unused land the size of Central park.

    Their planned government is libertarian, emphasizing property rights, low taxes, and small government. The ruling council is composed of 5 elected members and 4 appointed by HPI which keeps it small (although the 4 appointed members would likely vote as a group and elected member would likely not i.e. political parties). 3D property rights would solve air rights issues (e.g. building a tall building) and a property token will be used to finance the development of the land. A 10% tax rate would attract people and busineses and they would cut 1% to the Honduran government.

    Read Prospectus On PrΓ³spera.

    See also:


  • Versioning Provides a Way to Sell Information Without Cannibalizing High Margins

    Versioning is a pricing strategy for information products where you create different versions of the product for different users. The version the users pick reveals the value they place on the information and what they are willing to pay for itβ€”without alienating users by charging different prices. This is especially important for digital information products that can drive prices and margins down due to competition.

    Types of versioning include:

    • Delays e.g. stock quotes delayed by 20 minutes vs real-time, movie vs rental
    • Convenience e.g. amount of session time vs unlimited
    • Comprehensiveness e.g. deeper coverage, historical information like archives
    • Manipulation e.g. download or print, exports
    • Community e.g. LinkedIn direct messaging for access to members
    • Annoyance e.g. ad free
    • Speed e.g. faster calculations
    • Data processing e.g. filling out tax forms vs audit features to highlight risks
    • User interface e.g. simple UI for casual users, more featureful UI for power users
    • Image resolution e.g. higher resolution images
    • Support e.g. email vs premium phone support

    The number of versions depends on the number of distinct user segments. Even with a small number of segments, businesses can benefit from having three tiers for the same product to move users from the lowest price into the middle price tier (Goldilocks bias).

    Read ‘Versioning is the smart way to sell information’

    See also:


  • Fermi Estimate

    A ‘back of the napkin’ estimate that can be quite accurate. By estimating multiple variables somewhat accurately and both underestimating and overestimating, the variables tend to balance out and result in accuracy within an order of magnitude. This is usually enough to get a general idea of the problem and solution which is useful, similar to dimensional analysis like Big O Notation.

    See also: