• What's the Trade?

    When you see something absurd in the market, it’s helpful to ask, “What’s the trade?

  • Programmatic SEO Is a Numbers Game

    Being able to programmatically generate content for search engine optimization is only useful if you have a lot of keywords you can target (thousands) and pages you can generate to rank for them.

  • Personal Infrastructure

    It’s useful to think about the underlying utilities that go into running one’s life and business with the same rigor used to build something significant.

  • Sink That First Stake

    Physically making progress on a project makes it much harder to undo due to loss aversion and the sunk cost fallacy.

  • Knowledge Decay for Managers

    All working knowledge has a decay curve of usefulness. If you rely on having up-to-date, deep technical knowledge as a manager, you will eventually lose the thing that makes you effective.

  • LLM Web Browsing

    By combining headless browser automation tools with LLMs, you can create an agent that can navigate to websites.