Truth-tellers need to know the truth so they can say it.

This is a work in progress about how to do initial keyword research for SEO.

The more consistent something is, the more potent it becomes. It might sound boring to say the same things over and over again, but it leads to better results.

AI augmented tools for creative processes like writing (ChatGPT) and drawing (StableDiffusion, DALL-E-2) establish a new baseline for content.

There are three kinds of SEO: technical, programmatic, and editorial. Technical SEO is about setting up the right infrastructure for pages including page speed, internal link architecture, redirects, and so on.

Stutz is a documentary that is ostensibly about therapy, but is really about the endearing relationship between Jonah Hill and his therapist.

There are many things I want to spend less time doing and many things I want to spend more time doing.

Before investing in SEO, evaluate whether or not it has the potential to have a large impact on your business.

This note does not have a description yet. Links to this note Three Kinds of SEO

At an early-stage B2B SaaS startup, customer success has one responsibility: make sure customers don’t churn.

When things are going poorly, a natural response is for managers to get closer to the details.

When building products, we’re constantly aware of how imperfect the things we build are.

The problem with unlimited vacation days is that it creates a bimodal distribution of usage—some employees take too little time off and some employees take way too much time off.

I use Alfred to switch between applications using keyboard shortcuts. On average, I use Alfred 127 times per day, mostly to use keyboard shortcuts.

An AOR list (areas of responsibility) prevents a tragedy of the commons at your company.

Impeccable agreements create accountability and motivation. This improves productivity and morale for high-performing teams.

Knowledge work is often limited by time spent thinking versus doing, but typing fast helps you think faster.

In my day-to-day business dealings, people are surprised when they receive LaTeX-generated documents for business proposals, memos, etc.

It’s obvious that living life without fear is a good thing, but what about life without hope?

Real world systems for operating a complicated process don’t start out perfectly designed complete systems.

Adding new dependencies to a codebase is a net positive until it’s not.

As much as product builders want to be self-serve and low-touch, there will always be limitations and improvements to make.

There is a patch of the cosmos which is 300 million light years across with significantly fewer galaxies.

Being afraid of something can cause us to make the exact wrong decision because fear is bad advice.