Bill Gurley, GP of Benchmark Capital said, “The best ways to protect against the downside is to enjoy every minute of the upside.” Markets have cycles and it’s difficult to time the market. One way to protect against downside risk is to take full advantage of the upside. That way, your returns cushion the inevitable downturn.
See also:
- This is the opposite of the avoiding losers investment strategy or as Howard Marks would say “picking winners”
- Investors like to say the best companies are started in a downturn so running a startup during a recession is also positioning yourself to participate in the upturn
- Many startups will run out of cash starting end of 2023